The online marketing landscape has drastically shifted in the past year for professional service firms.

So, how do you cut through the clutter to a) identify the highest-leverage activities your firm should be doing online, and b) (more importantly) how do you break through the noise and reach your best prospects?

This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market now, in 2024, and beyond.

Learning Objectives:

• Determine how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during the busy season—and did it in a way that their competition couldn’t match


• Identify "Serp Stacking”: How to dominate the search engines using maps, local listings, and other “hidden” sources and create multiple links to your firm’s content on the first page of relevant Google results


• Determine how to finally get your social media marketing put on autopilot so scores of targeted prospects for your services can find you and hire your firm


• Identify how to get past the jargon and overwhelm of the internet marketing landscape in 2024 to zero in on the critical components of an online marketing machine